Not many people are aware of what it really takes for one to be successful and accomplished in their profession. Whether you work as a builder, gourmet chef, house painter, graphic design or web design; they never seem to consider your work.

It is common for people to judge the task on its result but not on the effort you make to achieve it. That is why you can pose the question – should you market the work even if nobody notices the effort you make?

So your work should actually be judged based on some tangible or the intangible things. When you talk about the tangible, you would be talking about the cost, customization or efficacy of the product. Then the other is about intangible things like emotions; which is an important part of marketing.

It therefore follows that if you were to market a used bicycle on the Craigslist; it would go something like this. Describe the size, style, color, features and condition of the item which might also need that you include its picture.

Again it is good to include the other information you know of the bicycle. Say what a joy it was to ride on it, where you bought it, and all the loving care you have been giving it.

This will show the buyer that what they are about to get is not just a mere bicycle but one that is full of a beautiful past. This can increase the value of the item, and it is the logic being used in selling antiques and vintages.

In the case of restaurant and foods, you ought to say something about the delicious taste and the ingredients involved in the preparation. It must also include the patience and trouble it took to make the dish.

The total sum is that when you are marketing a business; make it a point to appeal to the logical and emotional aspect of the customer’s mind. Make them feel that they are buying much more than the item. They should be involved emotionally as well so they can stay connected.

Read more of this author’s tips on topics including golf lessons online and titleist golf balls.