So, you have completed and published your first book. What do you do now? Well, it is time to show you how book promotion and publicity market your book. Although this may appear to be a daunting task, there are numerous opportunities for you to take this most important step.

If have any creative challenges when it comes to promotion, you can get help online. However, be cautious. There are many companies that offer seminars and other ways to market your creation. However, you may find that they are more interested in you buying their books than them helping you promote yours. Many of the methods that have been successful are really just common sense marketing and can done on your own. Just take the time to be prepared to do them.

Listen to the radio in your local market. You will likely find at least one station that has some talk show host that discusses similar topics as what you have written about. In every case, these hosts are always interested in having entertaining guests on their shows. It helps them develop a larger audience and you will get some good exposure. They are easy to contact and if you are local and have a good story to tell, they will love having you on their program.

The same process goes for local television. All stations are seeking a good story, especially if the person is from the local area. They are interested and usually very easy to work with and with all of the local programming, they are always looking for interesting people that have done something out of the ordinary.

If you live in a small town, you may need to take a short road trip. Find as many bookstores as you can and contact them. Explain the topic of your publication, why you have written it and how you think it will assist or interest readers. You will likely find several stores that will allow you to promote a book signing event. Most stores are interested in any ways to get customers to come in and with the proper marketing, in this process, you may get to do some live performances, in the form of a discussion group, to explain why they should buy your book. You will need fliers, posters and copies of the book, so get prepared and head out to the shops.

Local Networking meetings can be a great place to promote your book. Most of the people there are self employed and have an interest in supporting others in the same field. Be sure to have fliers and business cards to pass out and be sure to speak with everyone there. You may find someone that has contacts with the media, which can also help you get to the larger audiences.

All of these ideas necessitate you having a personality! The more of you that you can show in your interviews, personal meetings and book signings, the more people will relate to you and your book. If you do not think that you are capable of handling these ideas, knowing that if they work in one city they will do the same in others, you can revert to a more passive marketing approach. The Internet is the largest marketing opportunity on the planet. However, by creating a blog or launching a website can be costly and time consuming. This is not to say that this is a bad thing to do, but even if you create a wonderful site, but you do not know how to market it, you and your book will likely spend eternity in cyberspace with very few sales.

Lastly, there are companies that will try to help you. The problem here is that they are interested in selling stuff, too. They will offer books and seminars that are designed to help you market your book. Your challenge is to determine how interested they are in helping you or selling you their stuff. In most cases, you can take your product to the public with an entertaining approach. Be yourself and market that. If what you wrote about has any appeal, you can find people that will buy your book. Just make sure that you are prepared, professional and personal. Good luck.

Book promotion can appear to be an impossible task, there are tons of opportunities for you to take this most important step. More info on promoting books .