Envelopes are not just an office stationery anymore. Wiser business agencies now have became aware the significance of this and have turned their envelopes in to an advertising and marketing tool.

This does not involve any added cost at the same time has a broad reach.

To work as a marketing tool the envelope should be more than the standard protective cover for letters and papers.

Here are a couple things that you can do to provide punch to your envelope:

Do it in Color – Typically white has been the favorite in terms of envelope color. Having said that there isn’t any guidelines which prohibits from using some other colors. You can use some vibrant shades of colour to attract the eyes of your respective recipient. You can even try a few gradients to make it look more attractive.

Have fun with the Flap – Although envelopes have a single flap which opens up-wards or on the sides you can test some innovative ideas. You can play with the flaps and separate them in to two parts. If you plan to offer the envelope manually you can also stick a little creative button at the top of the flap to really make it look innovative.

Add Sparkle – Once your envelopes have been printed you should ask your printer to add gloss or other shiny elements into it. This will make the envelope get noticed among a crowd of envelopes. You should ensure that your envelope is actually printed on top quality paper for this reason.

Use Special Texture – One good idea to add punch to your customized envelope will be to use a texture cardstock. This isn’t used frequently apart from in the case of greeting cards. This tends to act as a huge attraction for the recipients and instantly wow them.

Images/Graphics is Must – You can ensure that your envelope delivers punch by printing images and graphics at the top and the back of the envelope. This is basically the idea in case you want to advertise a few of your products with the envelope.

A great envelope will always be the result of fine printing. You should make sure that your envelope is actually printed from a professional printer.

Peter Kurgen is a full time writer who writes for http://www.personalizedenvelopes.org and other websites.