In our past issue, we explored the techniques on how you can get people to like your Facebook business page. In this issue, we will talk about how you can take advantage of promotions, contests, and giveaways to acquire more consumers.

Using a social media management site exclusively for promotions, contests and giveaways is a very good way to evaluate whether these said advertising tactics is working for your business. Based on the given analytics provided by the website, you can determine how much traffic the tactics were able to make during its run.

The rewards of this are two-fold since making the advertisement exclusive will bring in a new set of fans which is always necessary when trying to create online presence. Contests engage more people to your page.

Now that you know this, let’s move on to how you can implement Facebook marketing and start making traffic-pulling contests and promos.

The first thing you’d want to do is to make certain the updates and contest mechanics are only visible to your Facebook users. Be certain that you don’t promote it in your newsletters, social networks or even in the official website. You can however say that the contest is exclusive for Facebook users only. Additionally, the mechanics have to be clear and simple. Complicated mechanics will discourage your fans to join.

Take note that offering contests, incentives and promos can be a bit costly as these require some Facebook applications and other programs for them to run smoothly. For example, the application Wildfire has a $5 setup fee and charges $0.99 for each day the campaign runs. In addition to that, Facebook has demanding rules when it comes to running prize draws inside their system. Generally, a lot of different contests are not even made possible. You are not allowed to have an official contest posted in your wall.

However certain exceptions are at hand. Any business that wants to run contests in Facebook must first purchase at least $10,000 worth of Facebook ads within just three months.

In order to cut costs, there are plenty of business applications which can assist you in building a contest for your Fan page. Contests for Fan page is an practical application that was created by Wildfire and can help neophytes in producing contests with photo, video, writing and graphical entries. Not only that, these tools also make it possible for you to tailor-make. You can change campaign mechanics, deadlines of contests, the number of votes allowed per person and the level of response of your network. For simpler navigation, you can place in a contest widget in your Fan page in order for participants to link straight to a micro site. There are also other contest creator tools like Vertigo and Strutta.

To make certain that the contest is prosperous, you should offer attractive rewards. As an example, Regus, a work place supplier ran a contest campaign and offered a fully furnished office for the photo entry that showed the messiest work area. But you shouldn’t stop there. More exclusive prizes include dinner with celebrities or a chance to attend a star-studded party.

A contest that’s maintained successfully will most certainly generate lots of qualified prospects to the company. For some companies, projects like these may need a whole lot of attention. However, this can be among the list of most effective ways to raise business awareness on Facebook.

Be sure to read our next issue of Facebook for Business.We will talk about a very interesting topic: Monetizing on Facebook!

Facebook for Business Creating ads are two best ways to profit from your business in Internet marketing. Get more info about Facebook marketing here.