The online store of Google, Android Market changed its name to Google Play Store, in order to enhance its brand image in e-content sales market to compete with rivals such as Apple and Amazon.

Three and a half years ago, Google unveiled the Android Market, online store, Google replacing the online store name in order to more clearly to consumers indicate that in addition to application for the Android operating system-based smart phones and tablet computers, Google online store also provide a variety of digital content.

Google Android digital content sector, technical director Chris Yerga said on Monday in an interview: „Some people see on the phone the main interface with the Android icon, they thought that the Android Market application only provide the operating system.

Android is the world’s first smart phone operating system, Motorola, Samsung, HTC and many other manufacturers of mobile phones using the operating system. Now, the total number of third-party applications in the Google online store has more than 450,000; In contrast, third-party applications in the Apple App Store App Store a total of 550 000.

In the past year and a half years, Google continues to expand the types of goods on the Android Market, books, music and video are added. These digital content is also important business scope of Apple and Amazon, Apple announced last October that its iTunes Store songs to download for a total of 16 billion last year, Amazon claimed that the number of e-books it sold more than the number of physical books.

Yeer Jia said Google through many channels to sell different types of digital content, such as consumers can buy e-books in a special Google e-book site, you can also buy e-books in the Android Market website, the results so that consumers feel confused.

He said, and many convenient for consumers to play music and video or read an eBook application also has a different name, which consumers feel even more confused. Week two, Google’s media applications will be dubbed the „Play“ the new brand.

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