Calendars have been in the news quite a bit lately. That’s due to the fact that the Mayan calendar foresaw the end of an era and 2012. They predicted a wholesale change in the beginning of a new 5000 year period, although they didn’t predict the end of the world. Pirelli calendar is one of the most famous calendars that is not a topic of conversation.

In 1872, the famous Pirelli found his tire and cable company. At that time, he only employed 45 people. earning thousands of dollars, thousands of people is what the company employs now. As an advertisement ploy, the company started the Pirelli calendar in 1962. Originally featuring tires, they aimed this calendar at key markets. Later in the calendars history, the photographer shot models on the beaches of Cote d’Azur. Sophia Loren was one of the most famous models to appear in Pirellis calendar. Her decision to appear in the calendar in 2007, at age 72, was quite controversial. As the producers of the calendar have always been ahead of their time that did not stop the Pirelli calendar.

The calendar was discontinued in 1974 due to recession resulting from the oil crisis. It wasn’t until 10 years later that they started the calendar up again. In some form or another, the calendar still featured tires until it became more sophisticated. The product was not necessarily shown finally.

The production of this calendar was small and the only key people that Pirelli wanted had this calendar are things you need to keep in mind. Its demand was high and availability rare.

This calendar became very famous around the world eventually. Part of the reason is obvious. It was part of the famous Pirelli racing team. The best photographers and models started being used by Pirelli for its production. Making a limited number of them and valuable during this time was the decision. Among the models were Cindy Crawford, Kate Moss and Helena Christiansen, the calendars became collectibles.

The narrative changed depending on the photographer. Peter Bernard for example, a famous photographer shot in the wild landscape of Botswana. A free spirit and a natural tone to the layout is what he wanted. Bernard had lived in Africa, and he was familiar with the wild natural landscape.

The Pirelli Company printed of the calendar and lead free paper. Pirelli wanted it to be eco-friendly. Being eco-friendly is what Pirelli wanted. He made sure the people shooting the calendar models were environmental friendly. To offset the number of the emissions used for producing the calendar; he worked to protect a forested area in Costa Rico.

Shot in Brazil, the very latest calendars features Miranda Kerr. Posing themselves and eating bananas, is what the narrative features. Womanhood theme is represented differently by Pirelli calendar each year. It’s said to have a place of honor combining creativity, beauty and glamour. It’s limited run and its restriction on ownership has added to the enticement.

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