The father of refrigeration, Oliver Evens, designed the first effective refrigeration system in 1805. This system works by absorbing the heat inside the refrigerator through circulation of vaporized refrigerant. This heat would be transferred to coils and moved to the outside where it was released. The gas is then compressed into a liquid state and again recycled into the refrigerator. It took Jacob Perkins, in 1834, to take his design and turn it into a practical appliance. The old days of the icebox were gone and every home had a refrigerator.

Today we take for granted that we have such at thing as refrigeration. When it breaks, we have to do something about it. Purchasing a new one becomes an option now. There is a person in the store who persuades us to get one. He is the salesman of the refrigerator.

What are some of the tricks of the modern day refrigerator salesman?

One very important trick is to be an advisor to your clients. That way, you get to know them and their needs, desires, and proclivities. A good advisor also easily earns the trust of the customer. If they trust you, then you would be the person whom you would turn to when they want to go for a new refrigerator.

Now you should give them at least three choices for buying. The costliest one would be the first choice. This would automatically make the third one the lowest. Usually, when a person is given three choices, they feel that the right choice would be the middle one. Obviously, the middle one would neither would be the cheapest nor the costliest. The center one just feels right.

You should have good understanding of the product. You should be ready to answer any questions they have. You should also be able to explain the pros and cons of the product to the buyer. You want to build trust right from the start. You should also be prepared to explain the advantages of your product over the competition.

Have full confidence in the product you sell. Know that it is quality, and just what the customer wants and needs. While communicating with the customers make eye contact with them so that they feel the confidence in you. Be enthusiastic when talking about this particular refrigerator. Get into the buyer’s shoes. Appeal to the emotions of that buyer. How would you feel if you were in there buying from you? How would you feel after you bought this particular model? Transfer that to your sales pitch. Convey to them how good they would feel when they buy and use this refrigerator.

Help your customer to see that their life will not be full without that refrigerator. Use these feelings. They came in to purchase a refrigerator. Tempt them with everything you know about how much their life is going to improve once they have this in their home.

Your attitude and aim should be to build long term trust. If they do not buy today, they will be back because they trust you.

Avoid lying to your customer. They are intelligent beings who can figure things out. Be up front and honest with them. You can easily lose their trust if you try lying to them.

After sales follow up is also essential. You should assist them in understanding the product and using it after buying. Tell them about any rebates or offers which would benefit them. This would enable you to win their trust and build an long lasting connection. This would eventually result in good salesmanship and also increased sales.

More interesting logistics information can be found within the newest article occupation information at the blog shipping blog.